Promotion Guidelines

These guidelines help you create authentic, compliant content that resonates with your audience while adhering to Canadian advertising regulations. Following these guidelines protects both you and the Shyne Coffee brand.

1. Disclosure Requirements

Always disclose when you may earn a commission. Use clear language like:

• "#ad" or "#sponsored" at the beginning of posts
• "Affiliate link" or "I earn a commission"
• "Partner" or "Brand Ambassador"
• Instagram/TikTok: Use the platform's "Paid Partnership" label when available

2. Health Claims Guidelines

Health Canada regulates what can be said about food products. To protect yourself and Shyne Coffee, please follow these guidelines carefully.

Rule of thumb: Share your personal experience without making medical claims. "I like this in my morning routine" is okay; "improves cognitive function" is not.

3. Content Best Practices

Creating Authentic Content

• Be genuine: Share your real experience with Shyne Coffee
• Show, don't just tell: Videos of you making and enjoying the coffee perform well
• Lifestyle integration: Show how Shyne fits into your daily routine
• Quality over quantity: One great post beats five mediocre ones
• Engage with comments: Build community around your content

Content Ideas That Work

• Morning routine videos featuring your Shyne Coffee ritual
• Taste test and first impression videos
• Comparison with regular coffee (taste, experience)
• "Day in my life" content featuring the product naturally
• Unboxing and product reviews
• Recipe content (lattes, cold brew, etc.)

4. Brand Guidelines

Logo Usage

• Use official logos and images from your affiliate dashboard
• Do not alter, distort, or recolor the Shyne logo
• Maintain clear space around the logo
• Do not place the logo on busy backgrounds

Brand Voice

When representing Shyne Coffee, maintain a tone that is:

• Authentic: Real and relatable, not salesy
• Positive: Uplifting without being over-the-top
• Informative: Helpful and educational
• Inclusive: Welcoming to all audiences

5. Prohibited Practices

The following will result in warnings or termination from the program:

• Spam or unsolicited messaging
• Fake reviews or testimonials
• Misleading claims about the product
• Negative comparisons with other brands
• Using your affiliate link for personal purchases (including for friends/family)
• Bidding on "Shyne Coffee" keywords in paid ads
• Creating fake social media accounts
• Incentivizing clicks without genuine interest

6. Platform-Specific Tips

Questions?

If you're unsure about whether specific content is compliant, please reach out before posting. We're here to help you succeed!